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Month

November 2024

How Marketing and Customer Service Can Work Together

10 Ways Marketing and Customer Service Can Work Together Customers of every industry are accustomed to the fast-paced digital revolution and expect customer service teams to be speedy in resolving their issues. A company with excellent customer service has a team that does more than answer questions and solve customer issues. Providing excellent customer service […]

What is Cognitive Automation and What is it NOT?

Cognitive Automation: Augmenting Bots with Intelligence NLP and ML algorithms classify the conveyed emotions, attitudes or opinions, determining whether the tone of the message is positive, negative or neutral. Like our brains’ neural networks creating pathways as we take in new information, cognitive automation makes connections in patterns and uses that information to make decisions. […]